How does Technogym feel?

We embrace movement as the essence of the human being. Our identity is movement itself, not a transient or merely shifting one, but continuously progressing towards a better version of ourselves. It’s us, but it’s mostly about you: only by holding true to our shared principles we, together, become a movement. And as big as a movement can be, it’s still composed of the smallest moving particles, none of which, to our perception, is less worthy of attention than the overall picture.

Dynamic

Nothing stays the same, everything must evolve. The shapes we draw are constantly transforming. The words we choose are beams of light pointed towards a goal to reach.
The sounds we play set the pulse and cadence. While never frantic, motion is meaningful and pervasive in the way we communicate. It’s animated by a well-established purpose and aimed at achieving a point of balance.

Authentic

Whatever we create is made to be shared, in the simplest and clearest of terms. Movement is nothing abstract: it happens in a real place, and it’s made by real people. Any artefact we may use is meant to reproduce or reinforce a natural feeling, both when we design equipment and when we talk about it. Being true to life neither implies stating the obvious, nor should overcomplicate things.

Accurate

Active doesn’t mean chaotic: working accurately means extracting signal from noise. That doesn’t mean there is no space for the unexpected: quite the opposite. It’s the little imperfections, such as the random textures of precious materials, that make an accurate work truly unique. When we look for vibrancy and variety, we’re always after the small things: for example, the cuts in the typeface, or the balanced mix of rounded caps and mitre joins.