Color palette
Our colors are Black, Yellow, Grey and White.
Primary colors
The role of the two primary colors (Black and Yellow) are clearly defined in the new corporate design.
Black conveys the exclusiveness and elegance that makes our design unique.
Yellow is strongly tied to our heritage. It mingles well with dark backgrounds to build strong, meaningful signals. Except for the “Let’s Move for a Better World” campaign, where it plays a major role, we use it sparingly as an accent color.
Secondary colors
White and greys provide additional colors to build your design. They bear no hierarchy: match them with the mood and message you’re conveying, playing with contrast and juxtapositions.