Enticing and motivating, our visual style should capture the essence of wellness and ultimately inspire movement. Every image contributes in creating value conveying the quality of the product and the excitement of the experience it creates. Drawing the viewer towards the smallest details and the greatest achievements, our imagery embodies the wellness lifestyle itself.
Still life images highlight the beauty of the design, helping to define the lines of the product through shooting perspective and lights.
Beauty shots and close ups are the maximum expression of the product design, bringing out the details and the materials. Lights play a fundamental role in glorifying the elegance of every shape.
Environments provide meaningful context to the product and should reflect their high-end design. Equipment is always the protagonist: its placement should follow the same rules as a still life and its lines and shapes are enhanced by the environment’s light.
When multiple products appear on the scene, place them in ascending order of size with the largest in the background.
The digital UI enhances the experience of every product: that’s why it’s always represented in its main features, be it while the user is interacting with it or not.
Approach movement by taking care of the minimum details, putting an accent on the athletic features of the body unlocked by the product.
People train to have fun together, take care of their shape and improve their performance.
Excitement is a basic trait of any training experience, both within individual and group workouts.
People who love to stay in shape and perform better in their lives and their careers. Exercise is an essential part of their stature.