Our system to communicate textual content uses the Acumin typeface. Distributed by Adobe, Acumin has been precisely selected for its ability to communicate our personality all through physical, digital and mixed environments. We have developed a typographic scale based on specific weights and size relationships, reflecting and adapting to the complexity of our entire ecosystem.
Our multiple typographic configurations support the diversity of our content. They scale seamlessly adapting to smaller or larger areas, providing maximum flexibility and performance for the media of today and the future.
Whenever possible, we align text naturally with respect to the language in use (e.g.: left alignment for English, right alignment for Arabic and Hebrew). Sentence case is standard both for titles and paragraphs, while uppercase text is reserved to elements contained in specific shapes, such as buttons. You may find below a few combinations of paragraphs and titles illustrating the flexibility of the type scale.
